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See What Only
Builders See.

Welcome to BuilderPlug. The unfiltered, data-driven guide to new construction. I document the details other agents don't even know to look for.

Trusted by: Home buyers seeking data-driven decisions • Real estate professionals wanting informed clients • Investors analyzing market opportunities • Sales teams who appreciate educated prospects

What We Uncovered in North River Ranch This Week.

Updated Weekly: Current incentives verified directly with sales teams. Information accuracy is our priority.

The $30K Flex Cash Leader

David Weekley is throwing down the gauntlet with $30,000 in flex dollars (Summer Savings Event ends June 30, 2025) PLUS 4.99% rates on move-in ready homes. That's the lowest rate in North River Ranch right now. Most buyers don't know these stack.

The Rate War Reality

WestBay is countering with 5.99% rates (6.24% APR) on Quick Move-Ins through July 29, 2025, plus $100K monthly incentive pool for upgrades and buydowns. David Weekley's 4.99% still wins, but WestBay's longer deadline gives you more time to negotiate.

The Silent Opportunities

Pulte quietly dropped $20K off their Coral model ($538K → $518K). Neal Communities shows zero public incentives—which means they're saving their best offers for direct negotiations. I track which builders are desperate vs. confident each month.

This Week's Intel is Just the Beginning

David Weekley's $30K flex cash ends June 30th. WestBay's 5.99% rates expire July 29th. Pulte's $20K price drops happen quietly. Neal's best deals are hidden from public view. Every week I track the deadlines, decode the fine print, and spot the opportunities most buyers miss.

Don't let a $30,000 opportunity slip by because you didn't have the intel.

The $50,000 Mistake Most Buyers Make

$30,000

Average incentives missed because buyers don't know about stacking strategies

$15,000

Cost difference between premium and basic components most buyers never compare

$8,000

Annual energy costs from choosing the wrong HVAC system and insulation package

Here's what keeps me up at night: Every week I watch smart, successful people—doctors, engineers, executives—walk into sales offices and get completely outmaneuvered. Not because they're not intelligent, but because they don't have the intel.

Last month alone, I watched:

  • • A buyer pay $538K for Pulte's Coral model the day before they dropped it to $518K
  • • Someone choose basic Goodman HVAC over premium Trane because "they look the same"
  • • A family miss David Weekley's rate stack (4.99% + $30K flex) by 3 days
  • • Buyers accept laminate counters thinking quartz was a $10K upgrade (it's $4,200)

The difference between smart buyers and everyone else? Intelligence.

Coming This Week: The Feature Files

Price is just the beginning. The real money is in the details most buyers never compare.

HVAC Intel

Trane XV20i vs. Goodman GSX13: Why one costs $8K more to replace

TUESDAY BRIEF

Countertop Truth

Which builders include quartz standard vs. charging $4,200 upgrades

WEEKLY INTEL

Foundation Facts

Post-tension vs. conventional: Which lots get the premium treatment

DEEP DIVE

Insulation Intel

Spray foam vs. fiberglass: The $40/month electric bill difference

FEATURE ANALYSIS

Next Week Preview: I'm breaking down which builders cut corners on the parts you can't see during tours, and which ones use premium components as standard.

This is the intel that separates $500K buyers from $500K suckers.

Deep Dive Market Guides

Beyond the weekly intel: comprehensive guides that give you insider knowledge on specific markets, builders, and buying strategies.

🔥 Featured Guide

The Ultimate Guide to New Homes in Parrish, Florida

Complete 2025 buyer's guide covering North River Ranch, builder comparisons, pricing strategies, and everything you need to know about Parrish's master-planned communities. This is the intel that separates smart buyers from everyone else.

📖 15 min read🏠 4,000+ words📊 Market Analysis
Read the Guide

More Expert Guides Coming Soon

Builder comparisons, component analysis, negotiation strategies, and market insights. Each guide is backed by data and real-world experience.

Browse All Articles & Guides

My Mission is Simple.

I'm Luis. I'm a software developer, market data analyst, and North River Ranch resident. I started BuilderPlug because the information gap between builders and buyers is too wide. I live here. I analyze every build. I publish the data. My mission: give you the unfiltered truth so we can all build a better community, together.

Bonus: My Florida real estate license means I can also unlock additional builder incentives and share commission savings when you're ready to move forward.

Luis Gimenez, Licensed FL Real Estate Agent
Charles Rutenberg Realty
631 S. Orlando Ave Suite 200, Winter Park, FL 32789

🚨
URGENT: David Weekley's $30K offer expires June 30th • WestBay's 5.99% rates end July 29th
🚨

Join the Smart Buyers Who Never Miss a Deal.

Every Tuesday at 7 AM, I send the weekly intel brief to savvy buyers, investors, and industry pros. They get the deadlines, the insider comparisons, and the negotiation intel before anyone else.

Up to $30K

Current maximum incentive opportunity tracked in North River Ranch

5 Builders

Actively monitored for incentives, rates, and component differences

Weekly

Fresh intel delivered every Tuesday at 7 AM sharp

What You Get Every Week:

Verified incentive deadlines with exact dates
Component comparisons (HVAC, counters, flooring)
Quick move-in availability updates
Rate buydown and credit stacking strategies
Investment opportunity analysis
Feature comparisons that affect resale value

Partnership Approach: We work collaboratively with sales teams to ensure accuracy. Our goal is informed buyers who make confident decisions, creating better outcomes for everyone.

Risk-Free: Unsubscribe anytime. No spam, ever. Just pure intel that saves you money.

    Don't be the buyer who finds out about the $30K David Weekley deal on July 1st. The next intel brief goes out Tuesday at 7 AM.