Welcome to BuilderPlug. The unfiltered, data-driven guide to new construction. I document the details other agents don't even know to look for.
Trusted by: Home buyers seeking data-driven decisions • Real estate professionals wanting informed clients • Investors analyzing market opportunities • Sales teams who appreciate educated prospects
Updated Weekly: Current incentives verified directly with sales teams. Information accuracy is our priority.
David Weekley is throwing down the gauntlet with $30,000 in flex dollars (Summer Savings Event ends June 30, 2025) PLUS 4.99% rates on move-in ready homes. That's the lowest rate in North River Ranch right now. Most buyers don't know these stack.
WestBay is countering with 5.99% rates (6.24% APR) on Quick Move-Ins through July 29, 2025, plus $100K monthly incentive pool for upgrades and buydowns. David Weekley's 4.99% still wins, but WestBay's longer deadline gives you more time to negotiate.
Pulte quietly dropped $20K off their Coral model ($538K → $518K). Neal Communities shows zero public incentives—which means they're saving their best offers for direct negotiations. I track which builders are desperate vs. confident each month.
David Weekley's $30K flex cash ends June 30th. WestBay's 5.99% rates expire July 29th. Pulte's $20K price drops happen quietly. Neal's best deals are hidden from public view. Every week I track the deadlines, decode the fine print, and spot the opportunities most buyers miss.
Don't let a $30,000 opportunity slip by because you didn't have the intel.
Average incentives missed because buyers don't know about stacking strategies
Cost difference between premium and basic components most buyers never compare
Annual energy costs from choosing the wrong HVAC system and insulation package
Here's what keeps me up at night: Every week I watch smart, successful people—doctors, engineers, executives—walk into sales offices and get completely outmaneuvered. Not because they're not intelligent, but because they don't have the intel.
Last month alone, I watched:
The difference between smart buyers and everyone else? Intelligence.
Price is just the beginning. The real money is in the details most buyers never compare.
Trane XV20i vs. Goodman GSX13: Why one costs $8K more to replace
Which builders include quartz standard vs. charging $4,200 upgrades
Post-tension vs. conventional: Which lots get the premium treatment
Spray foam vs. fiberglass: The $40/month electric bill difference
Next Week Preview: I'm breaking down which builders cut corners on the parts you can't see during tours, and which ones use premium components as standard.
This is the intel that separates $500K buyers from $500K suckers.
Beyond the weekly intel: comprehensive guides that give you insider knowledge on specific markets, builders, and buying strategies.
Complete 2025 buyer's guide covering North River Ranch, builder comparisons, pricing strategies, and everything you need to know about Parrish's master-planned communities. This is the intel that separates smart buyers from everyone else.
Builder comparisons, component analysis, negotiation strategies, and market insights. Each guide is backed by data and real-world experience.
Browse All Articles & GuidesI'm Luis. I'm a software developer, market data analyst, and North River Ranch resident. I started BuilderPlug because the information gap between builders and buyers is too wide. I live here. I analyze every build. I publish the data. My mission: give you the unfiltered truth so we can all build a better community, together.
Bonus: My Florida real estate license means I can also unlock additional builder incentives and share commission savings when you're ready to move forward.
Luis Gimenez, Licensed FL Real Estate Agent
Charles Rutenberg Realty
631 S. Orlando Ave Suite 200, Winter Park, FL 32789
Every Tuesday at 7 AM, I send the weekly intel brief to savvy buyers, investors, and industry pros. They get the deadlines, the insider comparisons, and the negotiation intel before anyone else.
Current maximum incentive opportunity tracked in North River Ranch
Actively monitored for incentives, rates, and component differences
Fresh intel delivered every Tuesday at 7 AM sharp
Partnership Approach: We work collaboratively with sales teams to ensure accuracy. Our goal is informed buyers who make confident decisions, creating better outcomes for everyone.
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⏰ Don't be the buyer who finds out about the $30K David Weekley deal on July 1st. The next intel brief goes out Tuesday at 7 AM.